Sponsorship Packet

SPONSORSHIP
 OPPORTUNITIES

2022

In 
WEST FAIRMOUNT PARK

Presented by

West Park Cultural Center and Fairmount Park Conservancy are pleased to present the 14th annual West Park Arts Fest on Saturday, June 11, 2022.

West Park Arts Fest brings together numerous organizations and institutions from across the city to make a truly special free event in West Fairmount Park.  All ages enjoy exciting performances and engage in art making and other interactive activities on South Concourse Drive along the West Fairmount Park Centennial Commons.

West Park Arts Fest participating arts, cultural, and community partners have included: The Franklin Institute, Please Touch Museum, Mann Center for the Performing Arts, Philadelphia Zoo, Shofuso Japanese House and Garden, African American Museum of Philadelphia, Tree House Books, Viola Street Residents Association, and many others.

PURPOSE
The West Park Arts Fest has become a signature event in West Fairmount Park for the purpose of bringing communities together in the park to celebrate the arts, cultural diversity, and talent of Philadelphia while promoting greater awareness of our city park and the area’s history and heritage.
FEATURED ACTIVITIES
Music Stage/FunkFest
This will be the fourth year for FunkFest featuring a major headliner and exciting line-up of outstanding bands and vocalists. The music stage will include a dynamic range of funk-inspired music from Funk and Fusion, to Rock and Soul.
Dance Stage
Performances represent Philadelphia’s cultural diversity and outstanding talent featuring  professional and youth performers. Our nationally recognized danceLogic is one of the dance programs presented.

 

Children’s Activity Zone
Art making, performance, science activities, book give-a-way, face painting, and an exhibition of children and youth artwork.
The West Park Arts Fest is a family friendly event that provides fun and learning for all ages.
Handmade Marketplace
A marketplace of beautiful handmade items by artists and crafters will be featured among the many vendors participating.  Other vendors include direct sellers, corporate, nonprofit, and food vendors.
ATTENDEE PROFILE
West Park Arts Fest draws families and people of all ages. Attendees represent a culturally diverse group with a significant number of African Americans. According to our survey, the highest number of attendees are women aged 34-45. The West Park Arts Fest is an opportunity to showcase your company and show community support.
The attendance prior to the pandemic was 5,000.

SPONSORSHIP LEVELS & BENEFITS

 
PRESENTING SPONSOR / $10,000 (1 sponsor)
Recognized top line as a Supporting Sponsor in News Release and logo on Printed Materials (posters, postcards, program schedule) and e-mail blasts

  • Speaking Opportunity at Arts Fest
  • Sponsorship acknowledgement from the stage during the event
  • Logo on Sponsor Banner at the Music Stage
  • Vendor Space at the Event
  • Logo on all Venue Signs
  • Volunteer Opportunity for Company’s Employees
  • Link and logo on WPCC website
  • Included in social media posts across Facebook, Twitter and Instagram

SUPPORTING SPONSOR / $5,000 (2 Sponsors)

  • Recognized in News Release and logo on printed Materials (posters, postcards, program schedule) and e-mail blasts
  • Live sponsorship acknowledgement from the stage during the event
  • Logo on all Venue Signs
  • Vendor space at the Event
  • Volunteer Opportunity for Company’s Employees
  • Link and logo on WPCC website
  • Included in social media posts across Facebook, Twitter and Instagram

CONTRIBUTING SPONSOR / $3,000 (2 Sponsors)

  • Recognized on all printed materials (poster, postcards, program schedule) and e-mail blasts
  • Live sponsorship acknowledgement from the stages during the event
  • Logo on Venue Signs and Marketing Signs
  • Volunteer Opportunity for Company’s Employees
  • Link and logo on WPCC website

SMALL BUSINESS SPONSOR / $1,000 (3 sponsors)

  • Recognized on marketing materials
  • Logo on Program Schedule
  • Link and logo on WPCC website Arts Fest page
  • Included in social media posts across Facebook, Twitter and Instagram

COMMUNITY SPONSOR / $600 (3 sponsors)

  • Name on Marketing Materials
  • Name on Program Schedule
  • Link and Name on WPCC website and Facebook
  • Included in social media posts across Facebook, Twitter and Instagram

SOCIAL MEDIA REACH

Facebook Followers: 1,530
Instagram Followers: 3,800
Twitter Followers: 725
Official Hashtag: #westparkartsfest

Additional Social Media Reach / Fairmount Park Conservancy

Facebook: 13,000+ followers
Twitter: 15,000+ followers
Instagram: 22,000+ followers
Newsletter: 43,000+ subscribers

PRESS & PUBLICITY

For Arts Fest 2019 there were over 35 pieces of coverage 

Philadelphia Tribune, NBC10, 6ABC, Philadelphia Sunday Sun, UWishUNu, Visit Philly, Broad Street Review, WHYY and others.

Radio Coverage:

Combined Monthly Listeners: 270 + million

Social Media Reach: 111+ Million

 Radio One – Soulful Sundays w/ Dyana Williams

  • Radio One – Lady B in the Community w/ Laby B
  • iHeartRadio – Patty Jackson

Online Coverage:

53.6M online readership

121K estimated coverage views:

Social Media Engagement:

  • 72,000 Social Shares (Instagram & Facebook)

We will submit through the online payment form
or with the printed form.


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