SPONSORSHIP
OPPORTUNITIES
2024
In
WEST FAIRMOUNT PARK
Presented by
West Park Cultural Center is pleased to present the 16th annual West Park Arts Fest on Saturday, June 8, 2024.
West Park Arts Fest brings together numerous organizations and institutions from across the city to make a truly special free event in West Fairmount Park. All ages enjoy exciting performances and engage in art making and other activities on South Concourse Drive between East Memorial Hall Drive and 41st Street. For 2024 Fairmount Park Conservancy will include their newly installed Play Space as part of the Arts Fest Kid Zone.
West Park Arts Fest participating arts, cultural, and community partners have included: The Franklin Institute, Please Touch Museum, Mann Center for the Performing Arts, Philadelphia Zoo, Shofuso Japanese House and Garden, African American Museum of Philadelphia, Tree House Books, Mill Creek Community Partnership and many others
PURPOSE
The West Park Arts Fest has become a signature event in West Fairmount Park for the purpose of bringing communities together in the park to celebrate the arts, cultural diversity, and talent of Philadelphia while promoting greater awareness of our city park and the area’s history and heritage.
Projected 2024 Attendance: 5,000
FEATURED ACTIVITIES
Music Main Stage
An exciting line-up of outstanding bands and vocalists. The music stage will include a dynamic range of funk-inspired music from Funk and Fusion, to Jazz, Rock and Soul.
2nd Stage
Performances represent Philadelphia’s cultural diversity and outstanding talent featuring professional and youth performers in dance, music, spoken word, and more.
Children’s Activity Zone
Art making, performance, science activities, book give-a-way, face painting, and an exhibition of children and youth artwork.
The West Park Arts Fest is a family friendly event that provides fun and learning for all ages.
Handmade Marketplace
A vibrant marketplace of beautiful handmade items by artists and crafters will be featured. Other vendors include food, corporate, nonprofit, and direct sellers.
ATTENDEE PROFILE
West Park Arts Fest draws individuals and families of all ages from all neighborhoods across Philadelphia. Arts Fest attendees represent Philadelphia’s ethnic and cultural diversity, including engaging the city’s majority African American population. A significant portion of attendees come from West Philadelphia neighborhoods (University City, Mantua, Overbrook, Wynnefield, and Parkside). According to our survey, the average Arts Fest attendees are women aged 34-45. The West Park Arts Fest is an opportunity to showcase your company and engage in community support celebrating the arts of Philadelphia.
SPONSORSHIP LEVELS & BENEFITS
HEADLINE SPONSOR / $7,500 (1 sponsor)
- Opportunity for a company representative to participate in a radio interview leading up to the event talking about Arts Fest
- Prime position of Logo on Sponsor Banner at the Music Stage
- Recognized top line as the Headline Sponsor in News Release and logo on Printed Materials (posters, postcards, program schedule) and e-mail blasts
- Speaking Opportunity at Arts Fest
- Sponsorship acknowledgement from two stages during the event
- Vendor Space at the Event
- Logo on all Venue Signs
- Volunteer Opportunity for Company’s Employees
- Link and logo on WPCC website
- Included in social media posts across Facebook, Twitter and Instagram
SUPPORTING SPONSOR / $5,000
- Recognized as a Supporting Sponsor in News Release and logo on Printed Materials (posters, postcards, program schedule) and e-mail blasts
- Speaking Opportunity at Arts Fest
- Sponsorship acknowledgement from two stages during the event
- Logo on Sponsor Banner at the Music Stage
- Vendor Space at the Event
- Logo on all Venue Signs
- Volunteer Opportunity for Company’s Employees
- Link and logo on WPCC website
- Included in social media posts across Facebook, Twitter and Instagram
CONTRIBUTING SPONSOR / $3,000
- Recognized as a Contributing Sponsor in News Release and logo on printed Materials (posters, postcards, program schedule) and e-mail blasts
- Live sponsorship acknowledgement from the stage during the event
- Logo on all Venue Signs
- Vendor space at the Event
- Volunteer Opportunity for Company’s Employees
- Link and logo on WPCC website
- Included in social media posts across Facebook, Twitter and Instagram
TROLLEY SPONSOR / $2,000
- Exclusive Sponsor of Guided Historic Trolley Tours of the Fairmount Park Centennial District during the festival
- Company Logo and Name on Trolley Banner and on signage at the boarding location
- Logo and sponsored by on Event Brite free ticket
- Logo on Program Schedule
- Link and logo on WPCC website
- Included in social media posts across Facebook, Twitter and Instagram
SMALL BUSINESS SPONSOR / $1,500
- Recognized on marketing materials.
- Logo on Program Schedule
- Link and logo on WPCC website Arts Fest page
- Included in social media posts across Facebook, Twitter and Instagram
COMMUNITY SPONSOR / $500
- Name on Marketing Materials
- Name on Program Schedule
- Link and Name on WPCC website and Facebook
- Included in social media posts across Facebook, Twitter and Instagram
SOCIAL MEDIA REACH
Facebook: 1,530 followers
Instagram: 3,800 followers
Twitter: 725 followers
Official Hashtag: #westparkartsfest
Additional Social Media Reach / Fairmount Park Conservancy
Facebook: 13,000+ followers
Twitter: 15,000+ followers
Instagram: 22,000+ followers
Newsletter: 43,000+ subscribers
PRESS & PUBLICITY
West Park Arts Fest has received coverage from the follow media:
Philadelphia Tribune, NBC10, 6ABC, Philadelphia Sunday Sun, UWishUNu, Visit Philly, Broad Street Review, WHYY and others.
Radio Coverage:
Combined Monthly Listeners: 270 + million
Social Media Reach: 111+ Million
Radio One – Soulful Sundays w/ Dyana Williams
Radio One – Lady B in the Community w/ Laby B
iHeartRadio – Patty Jackson
Online Coverage:
53.6M online readership
121K estimated coverage views:
Social Media Engagement:
72,000 Social Shares (Instagram & Facebook)
